Real Estate Marketing 

In the midst of the vast digital marketing world and the digital marketing developments that are being created and innovated every day, we find ourselves confused between modern options or the traditional ones we have been used to for a long time. By our human nature, we may fear making any decision to apply a new digital update! But once we decide to apply a new digital mechanism, we find ourselves searching for all the modern tools and means that improve the methodology we chose.

Today, Homes Jordan has chosen to be a pioneer in the field of digital real estate marketing, and this does not conflict with its vision of traditional real estate marketing methods. Homes Jordan believes in the diversity of people’s preferences and interests and understands the importance of satisfying all customers. So today, let’s discover together how Homes uses real estate marketing tools to promote its properties and help people find the property they are looking for or help property owners sell or rent their properties.

Fundamentals of Real Estate Marketing at Homes Jordan 

Homes Jordan is a real estate agency for property marketing and owns the largest real estate listing for selling and renting properties in Jordan. Therefore, Homes is heading towards developing its real estate marketing tools while maintaining traditional marketing tools that meet the preferences of a specific group of people who prefer to inspect the property on-site from the very first step in the decision-making process. Homes Jordan relies on the following basics and principles to market its property listings:

Before we begin with the details of real estate marketing basics, we remind you that you can contact us anytime at 0791230777.

Legal Protection: Every property purchase or rental contract has two parties who want to guarantee their rights. Many clients have been exposed to fraud due to vague real estate marketing ads. For this reason, Homes Jordan established a legal department within its offices, whose role is to verify the property information before adding it to its listings and review the property’s status with the Land and Survey Department. A decision is then made to advertise it through the company's marketing platforms.

Engineering Inspection: When a request is received to advertise a property, the Homes Jordan engineering consultancy team visits the property location to assess its structural and utility condition and ensure its real estate validity and safety. Once verified, the legal department is involved to take the necessary actions.

Homes Jordan Blog: From the beginning, Homes Jordan has been committed to creating a comprehensive real estate knowledge base through its blog, by researching and writing about all real estate matters in their various categories—from introducing the best and most prestigious areas, through legal real estate issues and real estate development, to topics involving laws and foreigners' rights to own property in Jordan, as well as investments and real estate authorizations. Today, the blog has become a reliable source of information and a reference for those interested in real estate matters.

These three fundamentals on which Homes Jordan relies in real estate marketing contribute significantly to reaching the largest target audience. Those looking for real estate information will find it on the blog, those who decide to inspect a property receive an engineering consultation, and before completing any sale or rental process, verification is done through Homes Jordan’s legal department.

All these three fundamentals play a major role in the real estate marketing process and in developing the tools used in marketing.

Types of Real Estate Marketing 

At the beginning of our discussion, we mentioned that Homes Jordan uses modern real estate marketing methods while preserving traditional methods, as follows:

Traditional (Offline) Marketing: Homes Jordan retains traditional marketing tools such as radio and TV advertisements, newspapers and magazines, flyers, brochures, and in-person visits to the office. This type of marketing is still used at Homes Jordan, as the marketing team recognizes the differences among age groups and their varied interests and the importance of meeting the needs of all people—including those who still search for properties using the tools they have been accustomed to for a long time and who also prefer on-site property inspections from the first visit.

Digital (Online) Marketing: This type of marketing is where the Homes marketing team spares no effort in applying and integrating all modern marketing tools into its system. Digital marketing is what gives Homes Jordan the widest reach and helps them connect with the largest segment of target audiences—those searching for properties or property owners. All of this is done through the following digital marketing platforms:

• Google Search: Homes Jordan applies all search engine optimization standards to rank high on search engine results, understanding the power and credibility of property ads on Homes’ website and the importance of having the Homes Jordan site appear at the top of search results.

• Google Ads: Homes Jordan invests heavily in Google advertising to accurately target the right audience and facilitate access for those searching for or owning property to a trusted agency with the largest property listing like Homes Jordan.

• Social Media Platforms: This is the type of marketing most requested and widely used by people. Social media platforms allow people to search for properties with any specifications they want and help present many options that make the search process easier. This type is also used at Homes Jordan and is considered one of the key marketing tools. When clients browse Homes Jordan's social media accounts, they notice the style of property ads that define the identity of Homes Jordan and the elegance of the advertising content that showcases the property’s luxury and details precisely. Don’t forget to follow us on:

  • Facebook

  • Instagram

  • YouTube

  • LinkedIn

After browsing Homes Jordan’s listings and making your selection, you can contact us directly via WhatsApp.

Other Marketing Channels: Homes Jordan has multiple partnerships with various companies and websites that play an important role in advertising and marketing Homes Jordan properties.

The Role of Real Estate Photography in Marketing 

Today, Homes Jordan gives great importance to property photography by preparing a professional photography team equipped with the latest equipment and techniques. Today, reaching people through images and videos has a powerful impact, especially those made using modern techniques and presented in a realistic manner. That’s why Homes Jordan is keen to connect the marketing and photography teams to produce high-quality and impactful integrated advertising campaigns.

Don’t forget you can contact us 24/7 for a free consultation or to inquire about anything related to Homes Jordan’s services and properties.

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