The impact of exterior design on real estate sales

Role of Exterior Design in Property Sales 

Once people realized the importance of interior design before starting construction or during renovation, the culture of interest in the exterior design of the building spread accordingly. They completed the image of the building internally and externally and became more aware that the exterior design complements the interior design and adds a beautiful, distinctive appearance to the building.

About the exterior design

Exterior design, or exterior architecture, is the architectural design of the external facades of all types of real estate, whether houses, villas, buildings, commercial complexes, or other types of real estate. Exterior design focuses on the external appearance of the building through the raw materials used in it, such as paint, ceilings, and floors, in addition to the external spaces and gardens.

About exterior decoration

Exterior decoration is concerned with the external appearance of the building. Through exterior decoration, the external spaces of the building are decorated, such as the external facades, gardens, plants, walls, floors, and lighting. All of these elements ultimately form a beautiful external decoration for the appearance of the building from the outside and suggest the appearance of the interior design of the building.

What is the difference between exterior design and exterior decoration?

There are slight differences between exterior design and exterior decoration, which are highlighted in that exterior design depends on the shape of the building from the outside, while interior decoration reflects the aesthetics of the design through the additions used in its exterior spaces. It is worth noting that there are multiple styles of exterior designs, such as the classic style, the modern style and the contemporary style, and all of these styles include in their design and planning elements of exterior design such as physical structures, floors, ceilings, walls, paint colors, etc. Therefore, the choice of exterior decorations depends on the style chosen in the exterior design.

What is the difference between exterior design and interior design?

The exterior design depends on the creative and artistic sense of the building and is an extension of interior design to create harmony and compatibility between the interior and exterior. The biggest difference between exterior and interior design is that interior design is primarily concerned with the functional aspect of the design followed by the artistic aspect of the design, while exterior design depends mainly on the artistic aspect of the exterior form. The other difference between them is that interior design requires an interior designer to design the building and develop a comprehensive plan for it artistically and functionally, while exterior design requires cooperation between an architect and a civil engineer.

Exterior Design Basics

● Type of building: Determining the type of building plays a major role in setting the foundations of the exterior design and determining the type of materials used in it, as residential property differs from commercial property, and homes differ from hotels, each of which has a different style and functions.

● Unity and balance of design: Paying attention to the structure of the building and the materials used when designing and building the exterior appearance of the property to be harmonious and comfortable to the eye, as the main shape of the exterior building suggests the content of the interior design of the building and reflects the interior beauty.

● The structure used for the building: This structure depends on determining the type of building in addition to the style of the building, and the difference in the materials used in the type and style.

 ● Determining the location and direction of the building: Many may overlook this matter, although it plays a major role in developing the plans for the exterior and interior design as well, and contributes to facilitating the design of other design elements, both externally and internally, such as lighting.

● Doors and Windows: There are basic features that must be available in external doors and windows such as security, privacy, and sound insulation, in addition to determining the functional roles that the windows will achieve in the interior decorations in order to take into consideration their appropriate size and shape for this alongside the doors.

● Lighting: The type and strength of lighting used in the external design are determined based on the type of property that will be built or renovated.

Exterior Decoration Elements

The exterior decoration of the building depends on its exterior and interior design because the building includes many diverse exterior spaces, each of which requires specific foundations and standards to provide it with the final aesthetic touches:

● External facades: Through the exterior design, the type of structure of the exterior facades is chosen; accordingly, the final decorations are chosen and coordinated to complete the final appearance that increases the beauty of the property

and raises its real estate value.

● External courtyards: These are all the spaces surrounding the building, including the front entrances, side and rear spaces, in addition to garages, if any.

● External gardens: The external gardens are coordinated within the exterior courtyards based on the requirements of the client and the benefit he will achieve from this courtyard.

● Balconies: The balcony of the house is usually closer to the interior space of the house, and is often linked to the living room or one of the rooms.

● Lighting: It is the addition that adds an aesthetic touch to the building and reflects the beauty of the design and decoration at the same time.

● Green spaces: are the spaces that give life to the place and distinguish it with breathtaking beauty.

Why is Homes Jordan Real Estate interested in exterior design?

Since its establishment, Homes Real Estate has relied on providing the largest real estate list in the field of selling and renting real estate with comfortable interior designs that meet the demands of its customers in a comfortable and luxurious lifestyle that is in harmony with the beauty of design.

Today, Homes Jordan completes its mission with its customers by providing exterior design services through Jordan Concept.

Homes Jordan's mission is no longer limited to saving its customers time and effort in finding the right property; Rather, it has exceeded expectations to help its customers change the interior design of their property when they find the property that suits them in terms of location, place, area, and specifications, but they may need some major or minor modifications that contribute to taking the final step to obtaining the property. On the other hand, the property owner may need to redesign it and add features to it before offering his property for sale or rent which contribute to raising its value and attracting customers to choose his property.

The role of exterior design and exterior decoration in increasing the value of the property

The exterior design of the building is the first thing that catches people's eyes and reflects the first impression of the beauty of the property internally and externally.

It encourages people to view the property when buying or renting, thus the exterior design increases the value of the property in the real estate market as follows:

● Enhancing the first impression when viewing the property: The exterior appearance of the property reflects the beauty of the external and internal designs of the property, thus enhancing the customer's decision to view it and choose it among many properties.

● A wide target market: Paying attention to the exterior design and exterior decoration leads to attracting a larger segment of customers and expanding the target market compared to other properties, as the property is Externally designed with beautiful exterior decorative filling, which is one of the first choices for the customer to view.

● Digital Marketing: Implementing exterior designs and decorations for real estate contributes greatly to facilitating the digital marketing process for real estate.

Today, people search for their properties through various digital means to save themselves the trouble and effort of searching, and the greatest opportunity is for properties that are designed in artistic, functional, and luxurious ways because they meet the requirements of digital search and enjoy a high search rate among those searching for real estate.

● Controlling real estate prices: Exterior design plays a major role in determining the price of the property, as property owners and contractors have become aware of the importance of interior design, whether before starting the construction process or in the case of an existing building to redesign and renovate it in raising the value of the property and determining its appropriate price, due to their extensive knowledge of market requirements and their great experience with the needs of the real estate market, thus they implement various exterior design ideas in their properties and expand the circle of options for customers, thus they have the power to control the price and determine the appropriate price for them.

● Ease of convincing customers: When the property specifications are complete, the property owner does not need to make a great effort to convince customers to buy or rent the property, as the customer is satisfied with viewing it to find what he wants and the purchase process remains only.

Interior design has become a necessity, not a luxury!

People are looking for a property to live in permanently that provides them with comfort, luxury, and ease of movement and travel between its spaces.

Therefore, Homes Jordan Real Estate’s services were not limited to providing the largest real estate list in Jordan, but rather extended to establishing Concept Jordan for interior design and interior decoration services; to provide comprehensive and integrated services to customers in one place.