The Role of Interior Design in Real Estate Sales

People only realized the importance of interior design and decoration after experiencing forced stays in their homes during the COVID-19 pandemic! Once the end of the pandemic was announced, many people began to look forward to restructuring their homes in ways that would provide them with comfort and luxury during their long stays. Following the end of the pandemic, interior design companies gained prominence and became essential in the field of construction, real estate development, and contracting, after being previously viewed by many as a secondary aspect or mere luxury that added extra building costs. In this article, we will take you on a detailed informative journey about the importance of interior design and decoration in construction and its impact on increasing property value.

About Interior Design

Interior design is a blend of art and science that creates both creative and practical solutions for interior spaces. Interior design focuses on providing innovative and technical solutions to the spaces inside buildings, relying on an understanding of human behavior to create functional spaces that meet their needs while ensuring the safety and security of the structure.

About Interior Decoration

Interior decoration focuses on preparing and organizing a space to serve its functional purpose while achieving both psychological and visual comfort. It involves understanding the client’s preferences to achieve a result that fits the space's design. The elements of interior decoration are concerned with coordinating wall colors, furniture, and mixing different materials to create harmonious and comfortable corners.

What’s the Difference Between Interior Design and Interior Decoration?

For those who believe that interior design and decoration are the same thing under different names, it's time to differentiate between them! The main difference is that interior design focuses on the functional aspects of spaces, while decoration is concerned with the aesthetic aspects. Let’s explore the details of this distinction:

Interior Design Principles:

• Understanding Client Behavior: The foundation of interior design is understanding the client’s behavior. The first step is to determine the type of client (whether a homeowner, office, or business). This makes it easier to identify their requirements before starting the design planning process.
• Creating an Organized Interior Environment: The goal of interior design is to create an organized environment that promotes a comfortable, organized, and functional lifestyle. This is achieved by studying and analyzing the space, its layout, and adding solutions that keep up with ongoing life and technological changes.
• Defining the Functional Objectives of the Space: This principle relies on understanding the client's behavior to determine the primary and secondary functions of the space, which aids in the design and decoration process.
• Implementing Technological Solutions: This involves integrating various technological tools into spaces using modern methods to meet practical needs, while providing comfort and luxury in the home.
• Establishing Infrastructure for Safety and Security: It’s essential to ensure safety and security within the home by using primary safety features that prevent hazards such as fires, slips, water leaks, and electrical faults. It also involves avoiding sharp-edged materials in both the main interior design and decoration.
• Studying the Building’s Orientation: Before construction, it's easy to determine the optimal orientation of the building to make the most of natural lighting, as well as designing and positioning doors and windows for both functional and aesthetic purposes. In the case of redesigning an existing building, it’s about redistributing spaces and adjusting walls and windows in the best way to suit the client's needs while utilizing natural factors.
• Choosing the Right Materials: Selecting materials based on the design style chosen by the client. This principle works in tandem with decoration principles and is determined during the process of understanding the client’s behavior. It includes materials used for doors, windows, kitchens, bathrooms, and furniture.
• Selecting Suitable Colors: Based on the first principle of understanding the client's behavior, combined with the color and style principles in interior decoration, the colors and style should be determined before starting the design process to complement the choice of materials. This ensures that the distribution of spaces and decorations is both functional and aesthetically pleasing.
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Interior Decoration Principles:

• Space: This refers to working within the physical boundaries of a room in three dimensions (length, width, height), either by filling these spaces or leaving them open, depending on the functional perspective of the room. The size of objects placed inside is considered to achieve balance in the room both psychologically, visually, and functionally.
• Lines: These include horizontal, vertical, and dynamic lines that help shape the room through furniture or lighting and guide the eye. Horizontal lines give the room a sense of width and length, vertical lines provide height and are often used in dining rooms or offices, while dynamic lines add energy and movement, often seen in staircases.
• Shape: This is the three-dimensional form of the room or any object within it. Shapes may be geometric or natural, and it’s important to consider the room’s size and the shapes that will be placed in it to achieve harmony and balance in the room.
• Light: Light is one of the most important elements of interior design. Without it, the design cannot be complete, and the interior spaces won’t shine. Lighting can be natural or artificial. Before designing the lighting in a room, it’s crucial to know the functional tasks to be performed in the room and the activities that will take place there to determine the type, color, and amount of light needed.
• Texture: This is a very important element in interior design that many overlook. Texture can be either visual or tactile. It’s the element that completes the design of the space and includes the texture of the fabrics used in furniture, wall surfaces, and others. It can be soft or rough.
• Style: This refers to the overall style of the room, linked with the color and includes the room’s various elements like furniture, fabrics, wallpapers, rugs, and others. The style must align with the room’s type and client preferences. It may extend throughout the home, covering all spaces with variations in functional goals for each room.
• Color: Color is a crucial element in interior design and plays a major role in influencing a person’s psychological state within their home. From a functional perspective, colors should be chosen based on the room’s size to create a sense of spaciousness or warmth. Color is closely related to the style and is key to achieving the final result of the design, aligning with both the aesthetic and functional objectives for the interior spaces.

Why Does Homes Jordan Real Estate Focus on Interior Design?

Since its establishment, Homes Jordan Real Estate has provided the largest real estate portfolio in Amman for buying and renting properties, offering properties with interior designs that meet clients’ demands for comfortable living and aesthetic harmony. Today, Homes Jordan continues its mission by offering interior design services through Concept Jordan. The mission of Homes Jordan is no longer limited to providing clients with a suitable property in terms of location, size, and specifications; it has exceeded expectations by helping clients make significant or minor interior design adjustments when they find a property that suits them in all other aspects. On the other hand, property owners may need to redesign their property before offering it for sale or rent to add features that enhance its value and attract customers.

It is worth noting that Concept has implemented numerous projects in the field of interior design and decoration, which you can view by clicking here.

The Role of Interior Design and Decoration in Increasing Property Value

Neglecting interior design, especially when presenting a property for sale or rental, or interior decoration in furnished rental properties, hinders the speed of selling or renting the property! From this, we can understand that interior design plays a significant role in increasing property value and attracting potential buyers or renters. Let’s discover how interior design and decoration can raise property value in the real estate market:

• Enhancing the First Impression During Property Viewing: When a client visits a property for the first time and sees the touches of interior design and decoration, it leaves a positive first impression that influences their decision when comparing it to other properties they have viewed. This can make them more likely to choose it.
• A Wider Target Market: Interior design and decoration help expand the target market easily and attract a larger segment of customers compared to other properties. A property with beautiful interior design and decoration is often one of the first choices for clients to view.
• Digital Marketing: Implementing interior design and decoration in properties significantly facilitates the digital marketing process for real estate. Today, people search for properties through various digital platforms to save time and effort. Properties designed in functional, aesthetic, and luxurious ways meet digital search criteria and have a higher search volume.
• Controlling Property Prices: Interior design plays a major role in determining property prices. Property owners and contractors now realize the importance of interior design, whether before construction begins or when redesigning an existing building. By applying innovative interior design ideas, they raise property value and adjust the price accordingly. This knowledge allows them to offer a wider range of options for customers, thereby giving them the power to control the price and determine what suits them.
• Easier Client Persuasion: When a property’s specifications align, the property owner doesn't need to exert much effort in convincing clients to buy or rent the property. Clients will simply need to view the property, find what they need, and proceed with the purchase.
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Interior design has now become a necessity, not a luxury! People are now looking for a property where they can live permanently, one that offers comfort, luxury, and ease of movement within its spaces. For this reason, Homes Jordan Real Estate has expanded its services beyond providing the largest real estate portfolio in Jordan to also include Concept Jordan for interior design and decoration services, offering clients comprehensive, all-in-one solutions.